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National Spotlight

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IATC Booth  IATC Cure Leaders  IATC Rovers


Susan G. Komen for the Cure® created the I AM THE CURE.® program to boost the educational outreach and motivate participants to take an active role in their breast health. It speaks to the importance of early detection, and provides simple, action-oriented messages that Race participants can put into action.

On Race Day

On Race Day, you can visit our interactive I AM THE CURE.® booth to learn more about breast self-awareness. You can spin the wheel for prizes and ‘take-home’ educational information. You’ll also see our Rovers in the bright pink and green I AM THE CURE.® shirts; they’ll be sharing the message of early detection and will reward you for your participation. All throughout the Race, you’ll hear our ‘Cure Leaders’ cheering on Race participants and reminding everyone that we all have the power to be part of the cure!

The four key messages we want Race participants to remember are: I Am the Cure

  • See your doctor, learn your risk!
  • Get mammograms and breast exams!
  • Notice changes to your breasts!
  • Start the fight by living right!

I AM THE CURE.® is a visual, engaging and powerful way for us to reach participants with important messages about proactive breast health.

What you can do to help

For more information about the I AM THE CURE.® program, breast health information and ways that you can personally get involved, please visit If you’re interested in learning more about volunteer opportunities at our Race visit our Volunteer page